Workshop

Week 1: Product Research and Selection

Session 1: Understanding Dropshipping

1. What is dropshipping and how it works

2. Benefits and challenges of dropshipping

3. Overview of the dropshipping business model

Session 2: Product Research Techniques

1. Selecting a profitable niche

2. Identifying trending and evergreen products

3. Tools and methods for product research

Session 3: Finding Reliable Suppliers

1. Criteria for choosing suppliers

2. Building relationships with suppliers

3. Managing supplier communication and orders

Week 2: Setting Up Your Shopify Store

Session 4: Getting Started with Shopify

1. Setting up a Shopify account: Hosting and Domain

2. Navigating the Shopify dashboard

3. Installing and activating themes

Session 5: Customizing Your Shopify Store

1. Creating and managing pages and posts

2. Customizing themes and layouts

3. Basic SEO for Shopify

Session 6: Adding and Optimizing Products

1. Adding products and creating product listings

2. Optimizing product descriptions and images

3. Managing inventory and order fulfillment

Week 3: Paid Advertising with Meta Ads and Other Channels

Session 7: Introduction to Paid Advertising

1. Overview of paid advertising channels

2. Setting advertising goals and KPIs

3. Budgeting for paid advertising

Session 8: Meta Ads (Facebook and Instagram)

1. Setting up Meta Ads campaigns

2. Targeting options and ad creatives

3. Budget management and campaign optimization

Session 9: Google Ads for Dropshipping

1. Creating effective Google Ads campaigns

2. Keyword research and bidding strategies

3. Measuring and optimizing ad performance

Week 4: Organic Marketing and Content Creation

Session 10: Organic Marketing with Instagram and Pinterest

1. Understanding Instagram and Pinterest audiences

2. Content creation strategies for Instagram and Pinterest

3. Growing your following organically

Session 11: Crafting Engaging Social Media Content

1. Creating posts and stories that capture attention

2. Using visuals effectively: Images, videos, infographics

3. Scheduling and managing content

Session 12: Leveraging Influencer Collaborations

1. Identifying and partnering with influencers

2. Negotiating collaborations and campaigns

3. Measuring influencer campaign success

Week 5: Advanced Strategies and Final Project

Session 13: Email Marketing and Automation

1. Building an email list

2. Creating effective email campaigns

3. Automation and segmentation

4. Measuring email marketing success

Session 14: Analytics and Conversion Rate Optimization (CRO)

1. Setting up Google Analytics for your store

2. Tracking key metrics and user behavior

3. A/B testing and split testing for website elements

4. Optimizing the checkout process and reducing cart abandonment

Session 15: Final Project and Course Wrap-Up

1. Students present their online store and marketing plans

2. Peer review and feedback

3. Course recap and next steps