Workshop

Week 1: Foundations of Digital Marketing and Website Creation

Session 1: Introduction to Digital Marketing

1. Overview of digital marketing

2. Setting goals and KPIs

3. Key digital marketing channels

Session 2: Building Your Website with WordPress

1. Selecting the right domain and hosting

2. WordPress installation and setup

3. Website design and customization

4. Basic SEO for the website

Session 3: SEO Fundamentals

1. On-page and off-page SEO

2. Keyword research and optimization

3. SEO best practices

Week 2: Core Digital Marketing Strategies

Session 4: Content Marketing

1. Content strategy and planning

2. High-quality content creation

3. Content distribution and promotion

Session 5: Social Media Marketing

1. Social media platforms and their audiences

2. Content creation and scheduling

3. Social media advertising

Session 6: Email Marketing

1. Building an email list

2. Email campaign creation

3. Automation and segmentation

4. Measuring email marketing success

Week 3: Paid Advertising and Analytics

Session 7: Pay-Per-Click (PPC) Advertising with Google Ads

1. Introduction to PPC advertising

2. Creating Google Ads campaigns

3. Keyword targeting and bidding strategies

4. Ad performance tracking

Session 8: Facebook Advertising

1. Setting up Facebook Ads

2. Targeting options and ad creatives

3. Budget management and campaign optimization

4. Facebook Ads analytics

Session 9: Analytics and Reporting

1. Web analytics tools (Google Analytics)

2. Tracking key metrics

3. Creating and interpreting reports

4. Using data to optimize marketing efforts

Week 4: Advanced Strategies and Specializations

Session 10: Advanced SEO and Link Building

1. Advanced SEO techniques

2. Link-building strategies

3. SEO audits and analysis

4. Staying updated with SEO trends

Session 11: Content Marketing Mastery

1. Content marketing strategies

2. Creating valuable and engaging content

3. Content distribution and outreach

4. Content performance tracking

Session 12: Social Media Advertising on Multiple Platforms

1. Instagram Ads and Twitter Ads

2. LinkedIn Ads and Pinterest Ads

3. Social media ad strategy

4. Measuring social media ad success

Week 5: Advanced WordPress Development and Future Trends

Session 13: Advanced WordPress Development

1. Customizing WordPress themes

2. Integrating essential plugins

3. E-commerce setup and optimization

4. Website security and performance

Session 14: Emerging Trends in Digital Marketing

1. AI and machine learning in marketing

2. Voice search and smart devices

3. Preparing for the future of digital marketing

Session 15: Final Project and Course Wrap-Up

1. Students present their website and digital marketing plans

2. Peer review and feedback

3. Course recap and next steps