Workshop

Week 1:Foundations of Logo Design and Adobe Illustrator Basics

Session 1: Introduction to Logos and Historical Context

Explore the importance of logos and their historical evolution.

Session 2: Adobe Illustrator Fundamentals

Navigate the Illustrator interface, tools, and basic design principles.

Session 3: Mastering Layers and Artboards

Learn to efficiently use layers and artboards in logo design.

Week 2: Design Principles, Color Theory, and Initial Ideation

Session 1: Fundamentals of Design Principles

Understand key design principles for effective logos.

Session 2: Applying Color Theory to Logos

Explore the impact of color choices in logo design.

Session 3: Typography Essentials and Initial Ideation

Dive into the role of typography and generate initial design concepts.

Week 3: Logo Creation Process and Advanced Illustrator Techniques

Session 1: Step-by-Step Logo Creation

Follow a structured guide for creating logos in Illustrator.

Session 2: Vector Graphics Essentials and Manipulating Shapes

Understand vector graphics and manipulate shapes effectively.

Session 3: Gradients, Textures, and Refinement

Explore advanced techniques using gradients, and textures, and refine designs.

Week 4: Presentation, Feedback, and Final Portfolio Development

Session 1: Crafting Professional Presentations

Develop skills to create compelling presentations for logos.

Session 2: Mockups and Client Interaction

Utilize mockups effectively for client presentations and gather feedback.

Session 3: Final Project and Online Portfolio

Work on a final project, present it professionally, and build an online portfolio.

Course Materials

1. Adobe Illustrator Software Access

By the end of the master class, you will be equipped with the knowledge and skills to confidently design logos using Adobe Illustrator. You will have practical experience, a portfolio-ready project, and a strong foundation to continue advancing their expertise in logo design.